One system for 100+ centres and 11,380 players.
The back-office that runs enrolment, attendance, fees, approvals and player portals, at academy scale.
Smurfs FC is Pakistan’s largest football academy. Its back office ran on spreadsheets and WhatsApp: every centre tracked its own fees, and nobody could see the whole network.
We designed, built and now run the platform that replaced it. One record per player, covering enrolment, pitch-side attendance, fees, discount approvals and a parent portal.
What is the Smurfs FC academy platform?
The Smurfs FC academy platform is a single operations system for a youth football academy running 100+ training centres and 11,380 registered players. The platform replaced a spreadsheet-and-WhatsApp back office with one record per player, covering enrolment, pitch-side attendance, fees, discount approvals and a parent-facing portal.
Coaches mark attendance from any phone, and the platform queues those marks offline and syncs them when signal returns, so a session taken on a pitch with no reception still counts. Finance stays owner-only: every discount needs sign-off, and each override is logged with who approved it, when, and why. Since going live, Smurfs FC has held on-time fee collection above 95%, and the owner reconciles the whole network from one dashboard instead of 100+ separate returns. neu Intelligence designed, built and runs the platform.
Updated
The challenge
Money was leaking, and no one could see where.
Fees were tracked by hand, per centre, with no central view. Discounts were agreed in chats and never written down. The owner reconciled 100+ separate returns every month.
We sized the leak first: how much slipped each month, and what stopping it was worth. Then we named the smallest fix: one system that reconciles every fee and flags arrears the day they appear.
The solution
The back office, at academy scale.
We showed a working dashboard with one academy’s real fees loaded. They saw arrears they had never been able to see, and we built around that single view first.
Coaches mark attendance on any phone; marks queue offline and sync when the signal comes back. Finance is owner-only, every discount needs sign-off, and each override is logged: who, when, why.
Every centre, live
Players, attendance and fees across the network, totalled live on one dashboard.
Access by role
Managers see their grounds, coaches see their sessions, and finance stays owner-only.
Marked pitch-side
Coaches mark the session on any phone. Offline, it queues, syncs and counts.
Fees that reconcile
Dues, arrears and credit per player. Record a payment and the totals agree.
Approvals & audit
Discounts need the owner’s sign-off, and every override is logged: who, when, why.
The player portal
ID card, stats, and a fee balance they settle and confirm in one tap.
[Demo] — Smurfs FC
- 01 / 06
Every centre, live
Players, attendance and fees across the network, totalled live on one dashboard.
- 02 / 06
Access by role
Managers see their grounds, coaches see their sessions, and finance stays owner-only.
- 03 / 06
Marked pitch-side
Coaches mark the session on any phone. Offline, it queues, syncs and counts.
- 04 / 06
Fees that reconcile
Dues, arrears and credit per player. Record a payment and the totals agree.
- 05 / 06
Approvals & audit
Discounts need the owner’s sign-off, and every override is logged: who, when, why.
- 06 / 06
The player portal
ID card, stats, and a fee balance they settle and confirm in one tap.
The results
Centres on one platform
Registered players
On-time fee recovery
More work
Education · EdTechFind Tutor Web · the learning platformA learning platform that wrote itself.
A full learning platform: 921 interactive lessons, live simulations, auto-marked mocks, and progress tracking across four exam boards, all written end to end by AI pipelines.921Interactive lessons liveRead the case study →
Retail · convenienceSosho · autonomous social mediaA social media manager that never clocks off.
An autonomous agent that plans, designs, posts, and replies to comments on Facebook and Instagram, built for convenience stores.24/7Hands-off social mediaRead the case study →
AI · SaaSUser Evaluation · pipeline optimisationCheaper inference, faster reports.
Cut per-job inference cost on User Evaluation’s AI research pipeline, with zero regression on their evals.38%Lower per-job costRead the case study →
AI · developer infrastructureFreeLLMAPI · open inference routerEvery free model, behind one key.
An open-source, self-hosted router that turns hundreds of free LLM endpoints into one OpenAI-compatible API.605Free modelsRead the case study →
