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A SPAR shop assistant holding up a phone showing a Sosho-designed Doritos post, and the bag itself
All work

Sosho

Social media manager.

Timeline
Prototype in a week
Category
AI product
Techstack
WhatsApp · Meta Graph API · image generation
Location
Ireland & UK
Year
2026

Plans, designs, posts and replies. Nobody asks it to.

An AI agent that runs a shop’s entire social presence: it decides what to post, designs it on brand, publishes to Facebook and Instagram, replies to the comments, and learns what works. Nobody asks it to.

Sosho is an autonomous social media manager for convenience stores, run entirely through WhatsApp.

It reads the calendar, the weather, local fixtures and paydays, picks the moments worth posting about, designs on brand, publishes to Facebook and Instagram after the owner’s nod, and answers the comments.

[WhatsApp agent] — [Retail]

[In short]

What does Sosho actually do?

Sosho is an autonomous social media manager for convenience stores, operated entirely through WhatsApp. Sosho reads the week ahead — the calendar, the weather, local fixtures and paydays — decides which moments are worth posting about, designs the post on the store’s brand, and publishes to both Facebook and Instagram once the owner replies with a nod.

The 6 capabilities cover the full loop: choosing what to post, making the creative, scheduling it, publishing to 2 channels, answering the comments that follow, and reporting the numbers back that evening. Owners approve or redirect a week of posts in a single message thread, with no dashboard to learn and no social media manager to brief. Sosho was designed and built by neu Intelligence, and the store owner keeps the accounts, the content and the audience.

Updated

The challenge

Paying an agency to post on a schedule.

Shops were paying agencies every month just to keep a presence: scheduling, captions and replies. Almost none of it needed a person.

The test was simple: would a store manager approve the post?

Sosho replying to comments overnight and reporting the day’s numbers
A product photo in, an on-brand SPAR post out
A product photo in, an on-brand SPAR post out

The solution

Photo in. Post out.

We showed them one real post the agent wrote and designed on its own. They reacted to the voice, not a description of it, and we settled what it posts and when without asking.

Send it a photo and a price; it writes the caption and designs the on-brand image itself. It publishes to both channels, replies overnight, escalates only what needs you, and reports back each evening.

  • Knows what to post

    Reads the calendar, the weather and local events, and spots the moments worth posting.

  • Photo in, post out

    It writes the caption and designs the on-brand image itself. No designer, no stock photos.

  • Posts everywhere

    Publishes to Facebook and Instagram at once, each formatted right for the platform.

  • Replies while you sleep

    Replies to comments and messages in your brand’s voice, and escalates only the ones that need you.

  • Knows what worked

    Pulls the numbers, sees what landed and what flopped, and doubles down on the winners.

  • Runs itself

    All of it happens without being asked, and it gets sharper for your shop every week.

[Demo] — Sosho

Soshoonline
  1. 01 / 06

    Knows what to post

    Reads the calendar, the weather and local events, and spots the moments worth posting.

  2. 02 / 06

    Photo in, post out

    It writes the caption and designs the on-brand image itself. No designer, no stock photos.

  3. 03 / 06

    Posts everywhere

    Publishes to Facebook and Instagram at once, each formatted right for the platform.

  4. 04 / 06

    Replies while you sleep

    Replies to comments and messages in your brand’s voice, and escalates only the ones that need you.

  5. 05 / 06

    Knows what worked

    Pulls the numbers, sees what landed and what flopped, and doubles down on the winners.

  6. 06 / 06

    Runs itself

    All of it happens without being asked, and it gets sharper for your shop every week.

A bank holiday post Sosho planned and designed
A bank holiday post Sosho planned and designed
The Sosho website
The Sosho website

The results

Product
neu Intelligence
Agent & design
neu Intelligence
Ongoing
Voice sharpened weekly

Start yours

Your shop could post like this next week.

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24/7

Hands-off social media

2

Channels from one chat

+63%

Reach vs last Saturday

More work

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